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Key takeouts from the experts on our Livestreaming Panel

During lockdown, FRUKT has been producing a weekly series of livestreamed shows for our client ibis, as part of its ibis MUSIC ‘Gigs at Home’ series. Featuring major names like Tom Grennan and upcoming talent including Germany’s Moglii, the weekly performances were hosted on ibis’s Instagram and Facebook channels and attracted huge audiences. Following this recent pivot from live shows to virtual shows, it’s a prescient time to take stock of the changes in the brand x music space and discuss how the industry will change in the coming months.

For the the first of our new series exploring this evolving brand x music landscape, and in particular the impact that covid-19 is having, our music editor Simon Singleton talked live-streaming with some stellar names from the industry, DICE's Global Head of Brand Partnerships Tristan Khan, Jägermeister’s Head of Music Tom Carson, and exciting new up-and-coming artists and friend of FRUKT, Nxdia

In this 50 minute FRUKT panel ‘How Can Brands Enhance The Livestreaming Experience’, the four discussed this potentially lucrative component of the music industry, which quickly progressed during lockdown from artists hosting free-to-watch home performances to premium ticketed productions in iconic locations, with events from Lewis Capaldi, Laura Marling and Nick Cave being some of the headline shows. They also looked at how brands can tap-in into this new sector, and the lessons they can learn for any future involvement.

Here are just some of the key learnings from our panel: 

To find out how we can help you press play in the world of livestreaming, get in touch with FRUKT’s Head of Entertainment Adam Butters – or our Music Editor Simon Singleton –