adidas: Find Them Fast

Adidas really needs to invest in better security in Germany if the YouTube video below is any indication of the ease in which its headquarters can be breached.

A female cat burglar, clothed entirely in black, has snuck into the adidas HQ and stuffed a backpack full of stolen footwear belonging to seven of the brand’s athlete ambassadors, including runner Jessica Ennis, footballer Lionel Messi, rugby player Ma’a Nonu and tennis player Ana Ivanovic. A security camera has captured the thief in action and the video signs off with a message scrawled across a basement wall: “Find them fast”.

The new viral campaign invites fans of the brand to attempt to hunt down the various pieces of footwear via a series of clues offered up via the company’s Facebook and Twitter pages.  Those who successfully track down the shoes will be able to hand back the footwear in person, meeting some of their sporting idols. In addition 10 lucky winners will also net themselves a pair of adizeros trainers.

The first athlete’s shoes up for grabs are owned by Jessica Ennis and various clues – including the actual location via Google Maps – have been released with players needing to say her name and the password “All Light, All Fast” in order to win.

It’s a fairly simple competition mechanic but one that focuses its attention on the running aspect of the brand, from the pace of the original thief to those chasing across London to track down the shoes.

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