Here’s an altruistic campaign from Brazil, which utilises Bus Stop ads as a donation point for used clothes. It’s a relatively simple and straightforward idea. However, could a brand utilise a similar concept for music? With the digital home increasingly full of redundant CDs, could a brand offer a from of incentivised recycling?
Simply dump your CDs inside – with your email attached – to be in with the chance of winning say a Spotify Premium account.
Or perhaps the concept is based around embarrassing albums you own, similar in style to Virgin Mobile’s Right Music’s Wrongs campaign from last year. That way the ad becomes a form of musical amnesty box.