Belvedere Vodka is hosting a secret party tonight (ok, maybe not so secret now) in London to celebrate the release of Lady Gaga’s upcoming album, Born This Way, featuring an exclusive live preview of never before heard material.
The intimate late night performance presented by Belvedere Vodka takes place tonight (12th May) at Annabel's club in Mayfair, London, where Lady Gaga will exclusively perform acoustic versions of tracks from her upcoming album to 160 A List celebrities, VIP's and competition winners.
The brand has managed to convince the venue to ditch its usually strict dress code for the evening, enabling the singer’s dedicated fans to dress in appropriate Lady Gaga style for the event.
Belvedere recently ran the 'Born To See Gaga' competition via its Facebook page, inviting US fans to sign up for the chance to win tickets to the one off event, including travel and accommodation.
The brand’s competition page is currently just shy of 500,000 likes.
Belvedere is making its presence known in music this year by taking its long standing Music Lounge experience - featuring exclusive DJ sets and a Belvedere bar - to a number of this year’s biggest music festivals, including SXSW, Ultra Music Festival, Coachella, Essence festival, Lollapalooza and the MTV VMAs.