If you were at any of the summer festivals this year you will have noticed brands bringing ever smarter activations to the field.
Increasingly, these bring genuine utility to the festival-goer - from Orange's mobile-charging wellies to Seat's giant shower - and they offer unique environments in which different audiences and age groups can enjoy something targeted to their passions and interests.
In recognition of the growth of this area and the opportunity it offers for brands and customers alike, we undertook an exhaustive survey of brand activity at all the major UK music festivals and a number of key European and US events throughout the summer. The result is a 40-page report outlining the elements of the key campaigns that sees the most effective activations and smartest mechanics rise to the surface so you can understand how the best brands deliver results.
THE ULTIMATE GUIDE TO BRANDED FESTIVAL ACTIVITY
Featuring interviews with key brands including Nike, Converse, Orange and Ford, Field Work 2010 keeps us intimate with branded festival activity and allows us to share that knowledge with you.
GET HOLD OF YOUR COPY
The Special Report is available to buy for £100 or is FREE throughout November with a full subscription to FRUKT Source.
For more information, please get in touch with Richard Chaytor - firstname.lastname@example.org