This campaign is bananas

You might be forgiven for thinking that there are more important decisions in life than what sort of sticker should be placed on the skins of the fruit that you eat.

However, the little blue sticker that adorns Chiquita bananas is the only thing that differentiates them from any other banana brand, so it’s not to be sniffed at.

Having invited designers to submit their own ideas for designs for the sticker, Chiquita has now opened a voting site featuring the 50 shortlisted designs with visitors allowed to vote for a maximum of 10 sticker designs per day.

The winning designs will then grace millions of Chiquita bananas in the US.  So far the most popular designs depict an extraordinarily wide range of symbolism, including everything from a smiley moon character to torso X-ray image and even a hypnotic pattern made up of (surprise, surprise) bananas.

It seems a shame that these little pieces of art would be discarded along with the skins that they adhere to but perhaps they’ll become collectible, like stamps?

The 18 winning designs will be announced on September 13 and each design will appear on Chiquita bananas during the month of November.

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