Canada's lifestyle: so close you could touch it

The Canadian Tourism Commission opted for some large-scale touch screen technology on the busy streets of New York, Chicago and LA in order to promote the land that brought the world Hockey, Maple Syrup and Celine Dion.

The interactive screens highlighted a constant stream of tweeted photos and conversations on specific search terms based around Canada – from specific cities to events and activities.

A relatively simple visual way to highlight the popularity of a destination and the lifestyle attributes it offers.

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