Coke Zero: Pyramid selling

Coca-Cola has turned the mundane world of shelf stacking upside down with an eye-catching display for its Coke Zero brand.

Continuing the brand’s positioning of ‘making the impossible possible’ a gravity defying inverted pyramid style display was created instore to draw attention to the brand amongst a wealth of other drinks products.

The campaign  - although a relatively simple concept – delivers multiple brand messages, from the uniqueness of the presentation itself to the idea that the brand is both strong and stable.

The promo also had a direct sales benefit, with sales up by 13% as a result of this clever piece of retail engineering.

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