Converse have released the video accompaniment to its 2010 ‘Three Artists. One Song’ campaign. The video features the three artists - Kid Cudi, Rostam of Vampire Weekend, and Bethany Cosentino of Best Coast - singing the co-created track 'All Summer' whilst sporting giant papier-mâché heads.
Judging by the fact that the 2010 campaign is gaining as much traction as the successful 2008 run, Converse would seem to have plenty to be big headed about.
The video was created by animation and creative company Psyop.