Creative Union: By Hand London

FRUKT welcomed Elisalex de Castro Peake - Co-Founder and Head of Design of By Hand London to FRUKT for a Creative Union breakfast this morning. 

Elisalex talked us through the history of the company she started 4 years ago with two friends to create London’s first independent sewing pattern label, the ups and downs of starting your own business and the process of going from the original idea for an item of clothing through to fine tuning pattern designs in all shapes and sizes.

An inspiring talk from a passionate creative who is unafraid to take an idea and craft into a successful reality.

Thanks Elisalex.

Check them out here By Hand London

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