The Burn energy drink, part of the Coca-Cola Company, has partnered up with David Guetta to develop a feature length documentary film detailing the international DJ’s rise to stardom.
The film, entitled ‘Nothing But the Beat’, offers up an unprecedented behind-the-scenes glimpse into the private world of the Grammy Award-winning artist, producer and DJ, featuring interviews with friends, colleagues and collaborators, as well as the artist himself.
Artists such a Will.i.am, Kelly Rowland and Snoop Dogg all make appearances in the film, with live footage shot at some of the world’s most iconic electronic music hotspots across 10 cities, as the brand attempts to capture the creative essence of the man behind the music.
‘Nothing But the Beat’, which is being described as a “ground-breaking approach to brand and artist partnerships,” will launch in cinemas and on TV in 22 countries across the globe in the coming months.
“The burn brand believes in inspiring action with those who want to leave their creative mark on the world,” said Dan White, Global Group Director, burn, The Coca-Cola Company. “David Guetta personifies this spirit in everything that he does and the more we got to know him and what he stands for, the more compelled we felt to share his story with fans across the globe.”