The face of passion

Here's two similar concepts  - from the Dutch Football Federation and Lynx respectively - both positioning themselves around the passion of the World Cup, but in very different ways.  Can you spot the difference? - it's very subtle.

The Dutch Football Federation puts a clever twist on the 'shirt over the head' celebration with a T-shirt that could quite easily go into actual production (even if it mines similar territory to Burger King).

Lynx's print campaign, however, doesn't focus quite so much on the face.

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