FRUKT celebrates Record Store Day

Switch off your computer and go and do something less boring instead on April 20th, as the sixth annual Record Store Day invites us out in our droves to niche independent music retailers across the globe to experience music in all its tangible reality.

Kick-started in 2007, Record Store Day was envisioned as a way to lure digital music consumers back to the more tactile world of bricks & mortar retailers, celebrating the passion of physical product and live events over lines of digital code. Contrary to the much publicised demise of physical music, vinyl sales are in fact booming as fans increasingly dig into the rich heritage of physical music, reaching out to support their local independent stores and the personable, hands-on, rummaging joy of music discovery they can offer.  

Whether you’re rushing out this weekend to get your hands on the Brian Eno x Nicolas Jaar x Grizzly Bear 12”, a 10 year anniversary edition of The White Stripes’ ‘Elephant’ or merely checking out the plethora of live acts performing on the day, the great and good of the independent record scene will be out in force with an overdose of exclusives you won’t be able to get your hands on anywhere else.

FRUKT is home to a wealth of vinyl junkies, and in celebration of the rich heritage of music we’ve pulled together an Exclusive Record Store Day Insight Report showcasing our personal recommendation of the globe’s most influential independent stores, whilst serving up a unique 'vinyl only' mix for your aural delights. 

Download it HERE in all its analogue glory and get out and support your local independent music retailer this Saturday. 

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