Tucked away in the north of the Netherlands and with more record shops and live music venues that you can shake a stick at, Groningnen is clearly a town of music lovers. An apt place for Eurosonic Noordeslaag to call it's home. Part music festival showcase, part conference, Eurosonic has grown its reputation over the years, showcasing hundreds of fresh and eager music makers and programming an inspiring set of discussions and presentations. No wonder it's inherited the title SXSW of Europe.
So when the lovely people of Eursonic asked FRUKT's Dom Hodge to come and present the research we undertake each year with the PRS, we gladly obliged. The research shows the amount of money that brands are putting into the music industry year on year. With the figure at over £100m in 2013, festival delegates flocked to the conference room to hear Dom unpick the figures and shed some light on how and why that money is being spent. You can read more about the report here. In the same session Global Sponsorship Manager at Heineken Joost Geurts talked about their recent 'Dance More, Drink Slow' campaign with Armin van Buuren and KLM's Albert Jan Prevoo music platform
Outside the conference we sampled the record stores and soaked up the live music seeing BBC Sound of 2014 Sam Smith, Domnio Jaako Eino Kaelvi, Bondax, East India Youth and the amazing Manu Delago, master of the hang drum.