Music, food and alcohol. Outdoors. In the park. Oh, and it was 27 degrees and sunny. That's what was on offer for the FRUKT New York team this past Saturday morning here in The Big Apple.
Venturing the short distance over to Prospect Park in Brooklyn we embarked upon the inaugural Great Googa Mooga Festival, a new event from the Superfly team that has attracted some great press and a fair amount of hype for its innovative approach to dialling up the food over the music focus.
Reminiscent of a classic British Village Fete - albeit a larger, more hipster version - the event was a mass of local, organic, high quality food and drink purveyors combined with a main stage, supported by additional smaller stages. The site was split into two areas - a free section and the $250 per ticket 'Extra Mooga' area. The Extra Mooga area was particularly special, set across a stage in a forest, featuring a variety of structures around a lake with a huge old boathouse on the shore.
After the majority had settled in, seen some interesting live shows and demos from Chef's like Anthony Bourdain, and got their feed, there was a great atmosphere in the air. Just in time for The Roots to get on the main stage and play a crowd pleasing set to a packed hillside. Those who had invested in an Extra Mooga ticket were treated to an exclusive late set from LCD Soundsystem frontman, James Murphy. He played from an LCD screen packed open air stage in the forest, which made for an amazing show and was without a doubt a highlight of the event. It felt like the highest quality production of an illegal rave in history.
Brand partners (beyond the many retailers) at the event included sampling from Orbit Gum, exercising a good brand fit for them as they offered refreshment to the many mouths that spent the day scoffing smelly food. Lexus also displayed two of their vehicles in the Extra Mooga area accompanied by a neat promotional mechanic, offering Googa Mooga attendees a $1,000 certificate towards the purchase or lease of a new Lexus - quite an incentive.
Overall a great day and the festival now has a solid base to build on. It's year one for The Great Googa Mooga and we hope to see it for year two.