FRUKT at Midem 2012

It felt more like Blackpool than Cannes this year, as the rain and wind turned our brollies inside out. But none the less lots of fun was had and great people met.

FRUKT's own Anthony Ackenhoff joined a Nokia Entertainment panel discussing the Future of the Music Ecosystem, with particular emphasis on how brands can become actively involved in new ways:  “It’s not about pushing advertising down people's throats...it’s about trying to look at consumer passion points and then getting specific brands involved to improve the consumer experience.”

Overall there was a big focus on tech and brands this year and Visionary Monday saw a range of artists, industry leaders, consumers, marketing & technology experts sharing their insights and discoveries on new innovative ways to reach, engage and monetise audiences. It was appropriate therefore that Top Spin CEO Ian Rogers compered the day.

We got an insight into Coke's collaboration with Mark Ronson for the official Olympic track - Move to the Beat; Facebook's Dan Rose talked about the future of content delivery over social media; DJ and producer Paul van Dyck on how artists can best take advantage of digital channels and opportunities; and a key note speech from Saatchi & Saatchi Worldwide CEO Kevin Roberts.

The first Midem festival provided some evening entertainment with the likes of the Ting Ting's, 2 Many DJ's and Jazzy Jeff lighting up the night time. Then it was off to the hotel bars for a reasonably priced beer!

Thanks Midem and see you again next year.

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