FRUKT @ Nicer Tuesdays

Last night, Katie Leeman (FRUKT's lovely Head of Design) and I headed over to Mother's office for the first 'Nicer Tuesdays' of 2014. These monthly events are organised by the wonderful team at It's Nice That  the inspiring publishing platform who are 'Championing Creativity Across The Art And Design World. Every month they bring together a selection of speakers for short, sharp insights around a chosen theme in a fun and informal event.  The theme last night was Music, so we felt it would be somewhat remiss of us not to pop along and hear what they had to say.

First up was the charming and chatty Mr Luke Taylor - one half of multi-disciplinary design duo 'Us' - to talk us through two of his favourite music videos that he and Christopher Barrett created. Luke gave a very honest and frank description of how challenging it can be to work with the music industry (very, very low budgets) and the artists themselves (Wiley can be, well, a bit tricky to direct in the studio or on set). But with a sum of £3,000 they managed to produce a beautifully literal translation of Wiley's track 'Number in Action'. See for yourself here 


'Us' were also responsible for an old FRUKT favourite - the truly original, simple and inspiring video for Benga's 'I will never change', featuring the physical manifestation of the familiar Soundcloud sound wave. Interestingly it all had to be shot in reverse starting with the full sound wave of vinyl records, which had to then be cut away to create the finished video. This has now been re-comissioned as a permanent sculptural installation in Soundcloud's HQ in Berlin. Enjoy. 

Next up was Micachu (aka Mica Levi), a singer, songwriter, composer and producer who talked animatedly through the visual style and production approach for a series of videos that were created for her band Micachu & The Shapes. An epic task to deliver animated green-screen videos for every track on the album NEVER. 

▶ WASTE - Micachu & The Shapes - YouTube

▶ OK - Micachu & The Shapes - YouTube

The Photographer Dan Wilton took the stage next for an engaging and amusing walk through his portfolio of work shooting musicians like James Blake and SBTRKT and projects such as the beautifully tie-dyed photography zine 'Stob Eht' that he created for the LA band The Bots. His work is filled with the enthusiasm he has for his subjects and their music, combined with his almost childish sense of fun. Lovely stuff. And if you hadn't noticed (I didn't), Stob Eht is The Bots backwards. 

Finally, the legendary graphic designer Ben Drury talked the crowd through his career. A well informed, slightly jaded and cynical, but fascinating insight into some of his design highlights - his art direction for the Mo Wax label from 1994-2000, creating iconic covers for Dizzee Rascal and DJ Shadow and the arresting and elegant logo he created for Palace Skateboards. In his own words, "the most interesting work happens in the margins". Wise words indeed. 

Be sure to sign up for the next one in February for a nicer way to enjoy Tuesdays. 

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