November saw FRUKT and We Are Scientists head down to London's docklands for the grand finale of Aloft's Play & Stay contest.
Belgium's Sky Castles beat fierce competition and were chosen by indie super-group We Are Scientists to be the winner of a campaign that had seen 9 audition gigs take place in London, Brussels and Abu Dhabi. The 7-piece were invited to recorded a new track in a 12-hour studio session that was streamed live via Facebook.
Fans and viewers were invited able to use Twitter and Facebook to provide input on the contents, such as lyrics. Not only that, Keith and Chris from We Are Scientists were on hand to provide their unique combination of expert advice and humour throughout the day. 'Little Bit Of Feel' was the result and it was made available for immediate download when the 12 hours were up. You can hear it by clicking here
Following the recording session, the Aloft London hosted a special gig featuring (you guessed it) Sky Castles and We Are Scientists, which went with a bang. Thanks to all the bands and production teams involved on what was a very long, yet rewarding, day. Special thanks goes to our sound man on the day, Raz Olsher, who took time out from producing #1 chart hits to lend his talents.
Watch video highlights from the campaign here.