FRUKT plugs into brands & music at midem

FRUKT will be heading out to Cannes in January to attend midem, the annual conference where music makers, cutting-edge technologies, brands & talent come together to further enhance the relationship between music and fans.  midem is the place where brands can uncover new opportunities in music, learn from industry experts and discover the latest tech innovations in order to develop the reach of their brand. 

Attending this industry stalwart event will be the great and good of the music industry,  key marketing agencies and a plethora of the world’s most progressive brands, including Coca-Cola, Nike and Durex. FRUKT, as an official partner of the midem marketing competition (which honours the best music+brand campaigns), will be there, will you?

“A focus this year at midem on brands & music has shown how much they are made to work together, to their mutual benefit” 
Olivier Robert-Murphy, Global Head of New Business, UNIVERSAL MUSIC GROUP

Why attend midem?

  • Source technologies that will help you engage and monetize your audiences
  • Find content and develop deals & partnerships with artists, record companies & technologies
  • Position your brand among the whole music community and benefit from the presence of 360 journalists
  • Access both BtoB and BtoC trendsetting environments

4 days of intensive experience

  • Find your music with Music pitch sessions
  • Get ideas through case studies and disruptive marketing campaigns showing how important music is for customer engagement
  • Discover new ways to engage your audience with D2F activities in the Direct2Fan Camp
  • Source technology with the most innovative start-ups at midemlab, the most renowned incubator for music startups and apps that help music executives, artists, and brands to engage & monetise audiences

To learn more about midem's program for Brands, click here

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