As part of Gaymers' experiential activity last year FRUKT recruited a fledgling band to play the role of The Cider Choir.
As the name suggests, their remit was to serve as the cider brand's in house band - tasked with bringing a bit of the magic of the West Country to the punters of Latitude, Big Chill and Glastonbury as per the brand's Lost In The Orchard campaign.
The task was fulfilled by the talented lads delivering quirky cover versions of popular songs at the impromptu request of the festival going masses - think a gypsy version of Hit Me Baby One More Time, or a folk take on Bohemian Rhapsody.
Fast forward 18 months and the guys have swapped fields for stadiums. Having been reborn as The Low Suns and attracting the attention of Coldplay, you would have seen them at Manchester MEN last weekend, to be followed by a place on the slot at Coldplay's O2 Arena gig on Friday. Well done chaps.