FRUKT Talks: Spot Interactive Conference

Denmark's second city of Aarhus has a secret – for a population of 300k residents they have incredibly high quality creative and digital ideas. They're a pretty understated bunch the Danes, but some really very cool little businesses and projects are kicking around. All this came to light as FRUKT's own Jack Horner delivered a keynote at the inaugural Spot Festival Interactive summit alongside the founders of experiential creative hot house SuperUber and a local Danish chap who's now the Global ECD of Grey Worldwide in NYC. 

In addition to his inclusion as a guest speaker at the interactive conference, Spot also caught up with Jack for a mini interview, discussing FRUKT's unique take on the evolving role of brands in the entertainment space...

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