FRUKT were down at Think! Sponsorship conference at Rich Mix this week for a day dedicated to sponsorship and, more specifically, the engagement of fans and audiences.
There was a welcome feeling in the air that many of the old sponsorship models had passed, or at least that organisations and rights holders are fully grasping new ones.
Joel Seymour-Hyde for example, Group Strategy Director of Octagon UK, talked about the way in which technology has changed the way fans engage with sports and what this means in terms of opportunities for brands and sponsorships. In short the answer was, huge opportunities but lots of complicated rights to arrange as well.
A worthwhile day and we look forward to the next one.