Monday 3rd December was a very proud day for FRUKT as we won the Best Brand Activation at the UK Festival Awards for our hard work on the Southern Comfort Juke Joint.
Born in a brainstorm early in 2011, the activation has visited the Big Chill, V South (twice) and Beach Break Live Festival, reappeared in the on trade in London and Glasgow and inspired a Mainland UK sampling campaign. We've had the pleasure of welcoming a variety of musical talents from XFM DJs the Dixon Brothers and AJ King to show-stopping live sets from the likes of Brass Roots and UK chart toppers Sam and the Womp (not forgetting our incredible host with the best moves, Reggie Two Step).
Mixing delicious cocktails with old school brass, new school beats and the good time spirit of New Orleans, the Juke Joint is the ultimate House Party. Huge congratulations to all the team involved.
See highlights of the Juke Joint in action at this year's V festival here