The sun is out, the BBQ is ticking over nicely, and the guests are about to arrive any minute. However, your beer is warm.
You have two choices: put them in the fridge and wait for them to cool or you could call Grolsch’s ‘Cool Hotline’. At which point a motorcade of fridge-enabled bikes will screech to a stop outside your home and swap your warm beers for ice cold Grolsch
The campaign is currently motoring across the Netherlands and the Biker’s journey can be tracked via a website which has full details of swap eligibility and a host of other ‘Cool Season’ activity and apps.