Grolsch: Biker Swap Shop

The sun is out, the BBQ is ticking over nicely, and the guests are about to arrive any minute. However, your beer is warm.

You have two choices: put them in the fridge and wait for them to cool or you could call Grolsch’s ‘Cool Hotline’. At which point a motorcade of fridge-enabled bikes will screech to a stop outside your home and swap your warm beers for ice cold  Grolsch

The campaign is currently motoring across the Netherlands and the Biker’s journey can be tracked via a website which has full details of swap eligibility and a host of other ‘Cool Season’ activity and apps.

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