So you’re entering the peripheral music gaming marketplace, up against the big boys of Guitar Hero and Rock Band. Your new product – in this case ‘Power Gig: Rise of the Six String’ – has one main USP over your competitors, and that is that it also very much a real guitar as much as it is a plastic gaming toy.
So what do you do to highlight this USP? You could subtlety infiltrate the market hoping that real guitarists will side with you in the world of strumming versus button mashing.
Failing that you could just scoop up hundreds of plastic guitar controllers and fling them into a live volcano from a plane several hundred feet about Iceland. Just a suggestion.