Hugo Create: Visual Mixtape

Mens fragrance Hugo is serving up a new initiative as part of ‘Hugo Create’, the brand’s long-running (since 2008) global design contest.

The new design competition, entitled ‘Visual Mixtape’ invites designers to showcase their talent with inspiration from a randomized selection of music tracks. The online playlist generator includes tracks from the likes of Hurts, The Longcut, Tape Deck Mountain and Monarchy, which can be utilised as ‘visual inspiration’.

There is of course one other major consideration in the creative brief, and that is that “the iconic Hugo Man bottle shape should be central to your creativity”.

The contest kicked off at the start of September and runs until the end of October, when 10 winners will receive $500 each, with one overall winner having their work turned into the cover art for a digital album release featuring the selected tracks.  In addition the winning artwork will also feature prominently in i-D magazine.

The final artworked album will be available to download from the Hugo Create website.

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