iPad Light Painting

Introducing 'light painting', a new innovation that intersects at the crossover point between Wallace and Gromit and Jean Michael Jarre (if such a place existed).

The concept - developed by Dentsu London as part of its ‘Making Future Magic’ strategy - draws on pain staking stop motion technology and long camera exposures to draw beautiful 3D moving typographic.

Berg, the technical masterminds behind the project, refer to the experiment as being about “finding playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world”.

You can red more about the tech that made it all happen here.

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