Keds shoes have teamed up with Bloomingdale’s and The Whitney Museum of American Art to push the concept of “creativity on canvas” in the famous retail destinations’ window displays.
The program is turning Bloomindale’s high impact windows as open studio space for a number of art students for two weeks as the Keds brand pushes its customisation message. The promotion ties in with an online customisation option currently running online while enables users to build their prefect shoe and the release of the Keds Whitney Collection, a new line by artist Jenny Holzer which will be sold exclusively at Bloomingdale’s.
The finalised artwork will debut during a special concert series at The Whitney Museum, featuring acts such as Bear Hands and Darlings.
The static window display is on the way out. Window visuals with heavy passing footfall are now a lucrative market, and the race is on to harness these open spaces as creative entertainment venues.
Over the pond in the UK Selfridges and Universal partnered up recently using music artists (Paloma Faith, The XX, Marina and the Diamonds) as living mannequins. However, how about holding intimate gigs within these spaces. The branded - and ever so slightly cramped - window gig tour has to be just around the corner, surely.