The initiative follows on from a photography workshop in New York and a print workshop in San Francisco and will see the brand setting up shop within the Museum of Contemporary Art alongside its permanent 'Art In The Streets' Exhibition.
The workshop will house a range of production facilities, such as editing suites and camera rentals. As with previous workshops all the items will be free to use.
The venue will also screen a number of art films, work on unique collaborations with artists including Shepard Fairey and Spike Jonze and develop a limited-edition collection of Levi’s Trucker Jackets.
Levi’s ongoing altruistic efforts with creative communities such as these helps to cement the brand as an active patron of craft and entertainment in all its many forms. A clever positioning that echoes the work wear heritage behind the brand, whilst also promoting its progressive nature by encouraging new artistic works to be made.
“The Levi’s Workshops are a series of venues dedicated to creative production and collaboration. The Film Workshop celebrates the craft of filmmaking and the other arts raised in the streets of Los Angeles,” sates Levi’s. “We champion a variety of styles and techniques; from super 8 to 3d, home movies to avant garde, amateur to professional. This Levi’s Film Workshop is a place where we facilitate and you create”.
The workshop goes live on 17th April and runs until the 8th August.