Lipsy and Pixie Lott develop reward campaign

The Lipsy clothing brand has launched a ‘Golden Ticket’ Facebook reward application in order to promote its latest Pixie Lott fashion collection.

The Next-owned clothing company recently unveiled its new ‘Pixie for Lipsy’ autumn/winter 2011 collection, the fourth collaborative range between the singer and the high street fashion brand.

The singer - who currently features prominently on the brand’s website, modelling items from the new range – has been out and about promoting the partnership, having recently performed in-store (wearing one of her new creations) at a red carpet event at the Lipsy store in Manchester.

In order to promote the range further, the Lipsy clothing brand has launched a ‘Golden Ticket’ Facebook reward scheme offering up thousands of unique prizes.

Each Lipsy purchase will come with a Golden Ticket featuring a unique code, which customers can enter into the Golden Ticket App at the brand’s Facebook page to see if the have won one of 100,000 possible prizes.

Prizes up for grabs include a brand new Fiat 500, iPads, luxury spa breaks, Lipsy gift vouchers, a years supply of dresses and a number of exclusive money can’t buy experiences, including a VIP meet and greet with JLS and signed Pixie Lott items.

The app also enables entrants to invite three of their Facebook friends to receive Golden Ticket codes, thereby helping to push the brand out amongst a customer’s wider social media circle.

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