The living dead

In the wake of watching 33 miners come out of the Chilean equivalent to the Big Brother house last night, a recent joint campaign from Alamo Drafthouse and Fantastic Fest sprung to mind.

By way of promotion for the new film 'Buried' – which sees Ryan Reynolds acting wooden from inside a box– Four fans agreed to be buried alive in coffins while they watched the movie in relative discomfort.

The four participants apparently signed waivers, which saw them being kidnapped, blindfolded and driven to a burial site in the Texas outback, whereby they were placed into sealed coffins underground. Only then could they remove the blindfolds. LCD monitors fixed to the inside lid of the coffin screened the movie while cameras picked up the claustrophobic panic of those watching.

As a reward for their ordeal, the four traumatised participants got to meet Ryan Reynolds in person at a Gala première.

The stunt formed part of a long-running promotion under the banner of the Alamo Drafthouse’s Rolling Roadshow, which screens films in unique settings.

“The Rolling Roadshow is all about finding that unique film viewing experience with the perfect combination of movie and setting. It’s traditionally been a communal experience of seeing a film outdoors with hundreds of people.,” said Fantastic Fest co-founder Tim League, “but for this event we put an even cooler twist on the concept, because some movies are perfect for seeing while buried”

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