Lynx is creating an all-encompassing brand experience in the shape of an Australian resort. The guys-only destination, dubbed Lynx Lodge, will open later this year on the shores of Lake Macquarie in New South Wales. Promising to cater for everything a man could need on a vacation, they are aiming to provide what Lynx describe as the ‘ultimate man-cation’.
In addition to a spa area a raft of activities are on offer, including kayaking, pool, golf, fishing, dirtbike riding and volleyball.
The Lodge is staffed by a team of part-time female models who treat guests to on-the-spot back rubs on request, breakfast in bed and “sexy wake-up calls”.
Currently the only way to visit is by purchasing a product from the Lynx range and entering an online competition.