Music Matters 2012

FRUKT will once again be heading out to Music Matters, the influential Asia Pacific conference that gathers together key players in the global music industry to discuss the entire value chain of the music business.

Over the past seven years, Music Matters has hosted some of the biggest names in the entertainment business, whilst showcasing emerging and renowned international music acts through the Music Matters Live festival. In addition, with the launch of Digital Matters in 2011, the event now also addresses the critical issues of content monetisation and production in the digital age.

Troy Carter Keynote

This year’s event promises all this and more, with the event team at Music Matters thrilled to announce that Lady Gaga's manager Troy Carter will be joining the stellar line up of keynote speakers for this year's Digital and Music Matters.

Accumulating 50 million facebook fans and over 23 million Twitter followers, Troy has been instrumental in deploying radical new marketing techniques to grow the Gaga machine into a global media & entertainment powerhouse. For anyone in the media or marketing industry, this is an Asian first to find out how they did it and what's up next for Lady Gaga.

Some other new names joining Troy during the week that matters include:

Bob Ezrin, Music and Entertainment Producer
John Meglen, President and Co-CEO, Concerts West/AEG Live
Bob Lefsetz, Author, The Lefsetz Letter
Erik Johnson, Vice President, Asia Pacific, Facebook
Andrew Hipsley, Senior Vice President & Chief Brand Officer, Asia Pacific, Middle East, Africa, McDonald’s
Souleymane Hamed, Marketing Director, Coca Cola Indochina
Brian Taptich, Vice President of International Development, Zynga (the world's largest provider of social games)
Scott Dinsdale, Media & Entertainment Lead, Australia & Asia Pacific, Accenture LLC
Shridhar Subramaniam, President, Sony Music India and Middle East
Steve Savoca, Head of Content, Spotify
Hugo Hanselmann, Global Director Consumer Connections, Anheuser-Busch InBev

You can see the full list of speakers here and more event information and to register visit

Will we be seeing you in Singapore?

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