Nike: The age of aquariums

Nike highlights the 'Air' in its AirMax 360 by building a mini aquarium inside one of its shoes. There is some deep meaning behind this ABUKU (Japanese for 'Bubble') Nike 78 Aquarium shoes concept, with talk of microcosms and the interplay between humans/nature and runners/Nike. However, on a more basic level it just looks very cool.

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