Nissan was one of the first partners with iAd, Apple’s mobile advertising platform, when it introduced a futuristic-styled embedded ad for the electric Nisan Leaf back in June. Now the brand is back with a follow up iAd partnership for the youth orientated Nissan Juke.
The new interactive campaign is the first comic book-styled iAd. Entitled 'Mission Donuts' it features the tongue-in-cheek exploits of office cube worker Kowalczyk’ (the Nissan Juke guy) as he searches for donuts for a meeting. There are five chapters in total, featuring everything from turbo-charged getaways, hometown hotties (part of an exclusive partnership with Maxim magazine), grumpy bosses and even bonus donuts with exclusive content, such as the ability to download the background tracks that accompany your digital comic-book adventure.
If you manage to complete all of the five missions (which, in fairness you'd be hard pushed not to be able to do) you will be entered into a draw to win a Nissan Juke.
To date the iAd platform appears to have been a success, despite claims that only two of the 17 advertisers on board actually managed to utilise it within the first month due to implied control issues over the creative from Apple.
"In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue," said Andy Miller, the VP of iAd. The platform had secured $60M worth of pre-booked ads at launch.
The iAd platform rolls out across Europe and the UK in December (although Germany will have to wait until January) with interactive content from the likes of Unilever, L'Oréal, Renault and Louis Vuitton.