Nokia is back once again touting the high definition qualities of its N8 Smartphone, with a new animated short film, billed as the “world’s largest ever stop motion video”.
The work comes hot on the heels of a The Bootleg Festival, an initiative that sought to highlight the quality of the N8’s built in mobile video camera by recording exclusive live music content.
This new animated addition to the overall N8 campaign sees Nokia teaming up with Aardman Animations (the rather clever plasticine tweakers behind Wallace & Gromit), directing team Sumo Science and sand artist Jamie Wardley on the creation of ‘Gulp’ a short film featuring the exploits of a fisherman.
Filmed on location at Pendine Beach in South Wales, the video short utilises the full expanse of the Welsh resort backdrop, with over 11,000 square feet of sand to play with. Capturing the action required setting up three N8 mobiles 36 feet above the sand, taking full advantage of the device’s 12 megapixel camera and Carl Zeiss lens to record the painstaking process.
The campaign has apparently broken the Guinness world record for the 'largest stop-motion animation set', generating a fairly unique PR story around the campaign.
As with all campaigns on a massive scale – be they stop motion or projection mapping events – some part of the awe and spectacle is lost when transferred to the small YouTube screen. This particular campaign almost needs to be viewed on a screen befitting its grandeur in order to fully appreciate the scale and scope of what has been achieved here.
That said it’s a cute and accessible promotion, which will no doubt generate plenty of buzz. Not to mention the fact that it sees Nokia actively supporting the creative arts, both in its collaboration with Aardman and its support of sand sculpture company Sand in your Eye, facilitating original works at a time of severe arts funding cuts.