We have some rather exciting news to share.
A little over ten years ago we left comfortable jobs in media and marketing companies to embark on a journey. We had the idea to create a business that would deliver inspiring work, have creativity at it's core and would be filled with people who would be more than colleagues and clients. It would be in the world of music and entertainment and would offer solutions to real business challenges.
The FRUKT you now know is the result of many many people who have passed through our doorway and beeped into our inboxes. It's the culmination of the passion, belief and dedication from both those who have worked here, and those who have engaged us as their partners.
We've had the time of our lives, highs and lows, twists and turns, we've done it right and we've done it wrong. But we've always learned from our experience and moved onwards. In the past few years we have done more and more international work, and we've had the pleasure of working with some of the most brave and inspiring brands and teams in the world.
So this brings us to a new chapter in our evolution. From today, we will be a key part of a new and improved Octagon Entertainment family. Ultimately part of the IPG group, we can now extend our international reach and capabilities with some great agencies from within this global network.
Practically speaking, we will still be FRUKT, and it's business as usual!
We're looking forward to this immensely, there's a lot more for FRUKT to achieve, and with you, and Octagon, we're going to get there.
If you have any questions, just ask and otherwise, we'll hopefully see you soon and can talk further.
Jack & Anthony