Hero of Switzerland is a vulgar, bleary-eyed but rather lovable creature (or Illustration Collective) that was formed as a result of two friends needing a creative outlet for their mutual love of pens, pencils and colouring in. One half of this dynamic duo is actually FRUKT’s very own Senior Designer Dan Button, and since its inception back in 2008, this hobby has spawned numerous shows, collaborations and commissions, featuring in and alongside the likes of Leonard Cohen, Lazy Oaf, Shepard Fairy, The Guardian and Secret 7s. Now consisting of eight friends, Hero of Switzerland have established themselves as of one of the most creative, fresh, dynamic and saucy illustration collectives in the UK.
Now in its fifth year, Pick Me Up is the UK’s original contemporary graphic arts festival that showcases graphic art in all its forms. Aimed at being the antithesis of a traditional art fair, Pick Me Up is a fun and informal festival featuring quirky studio spaces in which to shop for affordable artwork from the great and good of graphic arts. Showing in the Embankment Galleries of Somerset House each year, the event aims to offer a wide range of illustration and design, from fashion and architecture to comic books and album covers with 2,000 visitors each day over two weeks.
This year was actually Hero of Switzerland’s second year at Pick Me up and after having finally gotten over their hangovers from the Hero of Switzerland Pub at Somerset House last year, the heavenly seven-strong collective were back, donning their redcoats, putting the kettle on and having a sneaky fag behind their GREAT BRITISH EMPORIUM! From Blobby to Blunkett, this year they brought you a veritable feast of offensive Sticks of Rock, sell out Great Brits Tea Towels, Gurning competitions, Bunting, Punch and Judy, their own tabloid newspaper The Daily Horn and a veritable scorcher of new artwork.