Secret 7" is an annual event that combines music and art for a good cause.
They take 7 tracks from 7 of the coolest musicians around and press each one 100 times to 7" vinyl. They then invite creatives from around the world to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7”.
This year they made their choices together with the help of Universal Music, Mother London, War Child and special guest judges from leading design journal, It's Nice That.
700 sleeves will be exhibited Downstairs at Mother in London on April 12th & 13th, then on Record Store Day - 19th - you can get your hands on one, or more, for £45 a piece. You don’t know who created the sleeve, or even which song it’s for until you have parted with your cash – the secret lies within.
More info here: http://secret-7.com/
There were thousands of entries from across the globe and here’s the thing we’re proud of… not one but FOUR of the FRUKT design team in London were chosen.
Have a look at their work below: