The sound of breaking glass

Orange has come up with a quirky new viral to promote the new HD Voice technology built into its handsets.

The new tech is designed to make phone calls a “more natural experience” by eliminating background noise and offering greater clarity.

To demonstrate this Orange has utilised the talents of an opera singer ( the young attractive type – not your usual rotund  penguin suited chap, as currently all over UK TV like a rash in the Go Compare commercials).  The singer delivers the ubiquitous high note through the Orange handset to another handset carefully positioned by a wine glass. The rest is fairly self-explanatory.

The message here is all about the precision of sound the new HD service delivers.

Either that or it’s a warning PSA that the new tech may shatter your friend’s glasses if you have a naturally high pitched voice.

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