Tanqueray has teamed up with Aloe Blacc on a new Facebook app that enables fans to remix the soul singer’s latest track, which has been inspired by the popular gin brand.
Aloe Blacc is currently the face of the brand’s Tonight We Tanqueray campaign and his written and produced the song ‘Tonight Downtown’ in order to capture the essence of the brand and the feeling of anticipation a person fells before embarking on a night out.
Fans are invited to remix the Tanqueray-inspired track via Gomix.com through the brand's Facebook page, an interactive music format that enables music fans to remix and share songs by major artists.
The track is also available as a free download via an accompanying interactive digital experience, which sees visitors navigating a virtual bar and a selection of alternate storylines to uncover the Tonight Downtown music video and behind the scenes footage of Blacc.
"Aloe Blacc has written a song that completely captures the spirit of 'Tonight We Tanqueray,'" said Matt Pechman, Brand Director, Tanqueray. "Tonight Downtown allows his fans and our consumers to experience the lifestyle that Tanqueray represents and inspires them to start their nights right with a Tanqueray cocktail."
The campaign was kick-started earlier in the summer with a live performance from the singer at The Green Building in Brooklyn, with a host of other celebrities who also feature in the wider Tanquerary campaign - such as Boardwalk Empire’s Michael Pitt and model-turned-singer Karen Elson – gracing the red carpet event.