A-team has the white stuff

If you have a problem and no-one else can solve it, maybe it's time you drank milk.

Milk Marketing Forum, with support from Dairy UK, is rolling out its latest milk moustache print ads (which recently featured endorsement favourite Pixie Lott) as part of its ongoing ’Make Mine Milk’ campaign.

This time around it’s the turn of Usher and the cast of the A-team remake to get a little white line under the top lip (the film’s character BA Baracus is a famous teetotaller, preferring milk over alcohol).  Usher is quick to mention the links between music and milk: “Milk is music food for sure. It keeps me fresh when I’m recording and helps give me the energy to perform night after night when I’m on tour”.

The ‘Got Milk?’ campaign in the US is a big endorsement deal for celebrities. Not so sure they’d be so interested if they were asked to be involved in this Russian set of milk based print ads though.

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