One of the FRUKT team was lucky enough to stumble on the filming of a new commercial for the Toyota Auris HD in Shoreditch a couple of evenings ago. An event that Toyota billed as ‘One extraordinary hatchback. One extraordinary night’.
The ad, which forms part of Toyota’s ongoing ‘Get Your Energy Back’ campaign, utilised 3D projection mapping to emphasis the vehicle's Hybrid Synergy Energy technology, which effectively recycles energy.
High-definition footage of the event will be live on the Toyota website shortly, followed by behind the scenes videos looking into the creation of this innovate installation.
Toyota aren’t the first auto brand to use the technology, with BMW opting for a large scale projection mapping experience as part of its Joy campaign in Singapore back in May.