Tribeca Festival: brands champion the craft of film

The Tribeca Film Festival kicks off in earnest next month, as around 3 million visitors descend on lower Manhattan to gorge themselves on 89 cinematic creations from both emerging and established directors (whittled down from 6,000 entries from some 30 countries)

Positioned mid way between Sundance and Cannes the festival has a reputation for showcasing and championing burgeoning new filmmakers, and the 2013 festival promises to live up to expectations. Whether its Julie Delpy and Ethan Hawke revisiting Richard Linklater's decades-spanning story in the premiere of ‘Before Midnight', Emma Roberts and John Cusack in literary comedy 'Adult World', or Neil Jordan having another stab in the chest of the vampire genre with 'Byzantium', this is a haven for those passionate about film.

Naturally, this melting pot of vibrant celluloid craftsmanship brings out plenty of brand support, as companies look for viable PR opportunities around the hundreds of launch parties that are on offer and a deeper association with the credible side of cinema. Last year brands as diverse as Heineken, Stoli Vodka, JetBlue, Magnum ice cream, MAC, Diet Coke and Cadillac all stepped up to build a key association with the iconic event. Many are set to return, with JetBlue and Cadillac once again sponsoring Tribeca’s Spotlight selection of world premieres at the 2013 festival.

Also returning to the festival as founding sponsor once again is American Express, and - in association with Bombay Sapphire – this year’s festival marks the debut of the inaugural Storyscapes program, celebrating the very best in Transmedia film projects. Presented as a series of an interactive installations, these films showcase directors that are working across disciplines as they experiment with new technologies and innovative ways to engage with audiences.

Showcased at the ‘Bombay Sapphire House of Imagination’, it’s not quite a Hackden for film, but the sentiment is definitely similar and sees brands actively supporting creators as they push the boundaries of how we perceive entertainment in a digitally and socially led environment. 

For more details on the Storyscapes program and the various filmmakers involved visit the Tribeca website here

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