Undead marketing: Run for your lives

We’ve seen our fair share of Zombie marketing over the last year or so, ranging from Zombie inspired road rage, dedicated Zombie shopping portals and even branded interactive games helping pizza delivery men dodge the zombie apocalypse.

With this in mind a new PR initiative from an agency in Baltimore caught our attention today, as they have announced a brand new marketing division aimed specifically at connecting brands to these strong, single-minded – yet undead - decision makers.

They see the emerging Zombie market “one of the fastest-growing and slowest-moving in the world” as having untapped potential for brands. With predictions suggesting that the Zombie population could top 80% – 90% after a viral outbreak, they will be on hand to offer advice on Zombie behaviour, decision-making and purchases to their clients (that’s if they haven’t themselves been bitten).

Yes, it’s something of a belated April Fools, but it also serves a purpose as the agency has its first zombie-based client ‘Run For Your Lives’, a 5K zombie filled race and music festival taking place in October.

Run For Your Lives is an interesting concept in itself, combining urban gaming (a 5k obstacle course race & scavenger hunt) with a hefty dose of Zombie terror and an Apocalypse After Party, featuring music from a yet undisclosed headline East coast band and local celebrities. Which all sounds like perfect training for the pending zombie Armageddon.

Post Twilight, zombies are once again big business, for more on the ongoing trend for ‘horror lite’ marketing see our previous piece here.

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