Vodafone Hutchison Australia has built a music discovery app centered on the concept of collectability –like Pokemon trading cards, but for passionate music aficionados instead of schoolchildren.
The new Fan.Cards iPhone App enables users to horde virtual cards that contain info on various music artists, including photos, videos and music tracks. The Fan.cards concept also draws in additional info from social networks and YouTube. It also includes links to purchase tracks from iTunes.
Collecting is all well and good and the recommendation aspect will help to cross promote artists. However, adding in a social gaming element, perhaps where bands can compete against each other (Top Trumps style) may help to encourage take up of the app amongst younger music fans.