W Ideas for Breakfast

FRUKT will be rubbing shoulders with the cream of London’s thinkers, tastemakers and innovators this weekend at W Ideas for Breakfast, a new series of culturally inspired talks, workshops and discussions in conjunction with W Hotels.

Held in the W Hotel in Leicester Square, this is a far cry from your normal rushed bowl of porridge, with these exclusive sessions designed to feed your creative mind as well as your stomach.

Covering a broad range of disciplines from design to fashion, music and film, the inaugural event sees Ben Redford, a product designer at Mint Digital, waxing lyrical about three revolutionary new projects that are converting our social media feeds into live output. Further breakfast talks are set to inform and inspire through a diverse program of discussions, covering everything from the latest fashion trends to sonic graffiti and even urban beekeeping.

The first session kick-starts this Sunday at 10:30am and you can book your place at the breakfast table here.

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