Budweiser wanted to become the beer of choice with 18-24 year olds across the UK through an increased association with music. They wanted to create a music platform that could provide unforgettable experiences for young adults to share.
We created the Budweiser Live Project: a nine date tour of the UK featuring the hottest talent in British music. We partnered with ticketing platform DICE to give music fans free tickets to enjoy intimate performances from the likes of The Wombats, Coasts, Krept & Konan, Twin Atlantic, Fekky and Dive. The Budweiser tour bus, designed and wrapped by FRUKT, doubled as a platform for unannounced pop-up shows which took place in each city prior to the main gig.
A nine date tour of the UK featuring the hottest talent in British music: The Wombats, Coasts, Krept & Konan, Twin Atlantic, Fekky and Dive.