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CISCO - BRAND INTEGRATION

Amplifying an exclusive partnership


Challenge

Exemplify the cutting edge video technology that Cisco has to offer to a wide audience; display ease of use, dependability and quality of the technology.

Catalyst

Provide shows with a technology solution that only Cisco has to offer in exchange for exposure that highlights Cisco as a technology leader and allows for social amplification around our partnership.

How We Pressed Play

Partner with Jimmy Kimmel Live! and provide the show with the technology to have as many as 40 viewers connect simultaneously with Jimmy, interacting with him, celebrity guests and audience members, all with crystal clear audio and visual quality. Place Cisco in entertainment properties that could organically feature Cisco endpoints, such as:

  • JKL’s “Wall of America powered by Cisco” changes the face of television – viewers are no longer just watching at home, they are active participants! 
  • Placements were made in: The Martian, Mission Impossible 5, Veep, Empire, The Big Bang Theory, Billions and True Detective

Results

  • Established $113M+ in media value
  • Achieved 2.3BN+ impressions

JKL’s “Wall of America powered by Cisco” changes the face of television – viewers are no longer just watching at home, they are active participants!

Results

Amplifying an exclusive partnership

$113M in media value
2.3BN+ impressions