The global upsurge in interest in EDM (Electronic Dance Music), emanating from the US acceptance of Dubstep and its subsequent pop crossover, has seen the genre scale to become a $4 billion industry annually.
A decade ago no one would have guessed that EDM would grow to become the most influential genre of music in America. Yet its presence is now felt across all walks of life, from its integration into radio friendly pop to sell out festivals. Naturally, EDM’s rise has not been lost on brands, as a broad variety of sectors strike key alignments with the genre’s biggest artists in order to harness the passions of their most ardent fan base.
Download FRUKT’s EDM & Brands Insight Report, as we chart the rise of the ever-popular acronym and highlight the brands that are boldly integrating their products and services into the heart of the EDM phenomenon.